As seen on KickStarter


    We love this question. It's not uncommon to hear fidgeting being spoken about negatively. It's often labeled as unprofessional and deemed as anti-intellectual behavior.

    But in reality, the exact opposite has been suggested to be the case. Below are just some of many resources highlighting the work that's being done to learn more about this behavior:

The Science Of Why We Fidget While We Work
Squirm With Purpose
Stress Toys: Mindlessness With A Purpose?
The Benefits Of Fidgeting For Students With ADHD
Why Do We Fidget?
Using Stress Balls To Focus The Attention Of Students

    We believe that the way we look at fidgeting needs to change.

    This behavior isn't one that should continue to be stigmatized and mocked as unbecoming or inappropriate. We are passionate about the idea that fidgeting is a process that, with the right tools and outlet, can have positive and real-life applications.

I am ready to #FreeTheFidget - how can I get involved?

Our worldwide fans are dedicated to supporting the original. If you have some awesome tricks and want to help spread the word, please contact us for your chance to receive a free fidget bundle! Whether you are a dancer, videographer, influencer or trickster we want to see how your originality can shine through!

To reach a member of the ZURU team please visit our homepage:

I supported the original Kickstarter campaign but haven’t received my product yet.

For more information about your orders please contact Ansty Labs customer service directly at Make sure your address is correct and you have completed the survey.

What should I do if my Fidget Cube is faulty?

If your new ZURU item isn’t perfect, we want to address this. We work closely with all our retail partners to ensure you get the best quality possible. As such, if you find fault with your product, please return to the retailer you purchase it from for a replacement or a full refund. Remember to take with you the proof of purchase.

To reach a member of the ZURU team please visit our homepage: